2023癸卯兔年賀卡
year of rabbit card
追二兔者，不得一兔
2023年的中國生肖為“兔”，帶有活潑、聰慧與富含生命力的意向；因此，在賀卡設計中我們試著將其特質作為設計靈感，以“魔術”與“靈巧”作為主軸 ，象徵兔子本身機智與捉摸不定的個性。
在賀卡正面的設計中，我們將紙張進行裁切並運用了“視覺暫留”的設計原理呈現兔子彷彿正被獵人追趕的情景，但在無窮盡的追逐中兔子仍然奔跑自如不被捕捉。
- 無論你是兔子還是獵人，專注在你的目標之上、面對不斷變化的挑戰並作出應對-
-
“If you run after two hares you will catch neither.”
ancient roman proverb
The Chinese zodiac in 2023 is "Rabbit", with the intention of being lively, intelligent and full of vitality; therefore, in the design of the greeting card, we try to use its characteristics as design inspiration, with "magic" and "dexterity" as the main axis, symbolizing the rabbit itself is witty and unpredictable.
2023年的中國生肖為“兔”，帶有活潑、聰慧與富含生命力的意向；因此，在賀卡設計中我們試著將其特質作為設計靈感，以“魔術”與“靈巧”作為主軸 ，象徵兔子本身機智與捉摸不定的個性。
在賀卡正面的設計中，我們將紙張進行裁切並運用了“視覺暫留”的設計原理呈現兔子彷彿正被獵人追趕的情景，但在無窮盡的追逐中兔子仍然奔跑自如不被捕捉。
- 無論你是兔子還是獵人，專注在你的目標之上、面對不斷變化的挑戰並作出應對-
-
“If you run after two hares you will catch neither.”
ancient roman proverb
The Chinese zodiac in 2023 is "Rabbit", with the intention of being lively, intelligent and full of vitality; therefore, in the design of the greeting card, we try to use its characteristics as design inspiration, with "magic" and "dexterity" as the main axis, symbolizing the rabbit itself is witty and unpredictable.
In the design of the front of the greeting card, we cut the paper and used the design principle of "persistence of vision" to present the scene where the rabbit seems to be being chased by a hunter, but the rabbit still runs freely without being caught in the endless chase.
-Whether you're a rabbit or a hunter, stay focused on your goals, face and respond to ever-changing challenges-
專案類型 Type | 平面 Graphic
專案年份 Year | 2022
製作單位 Production | AAOO STUDIO