逆齡密碼品牌規劃
Age Reverse Code Rebranding
愛是人們探索美學的起點 -
這是一位擁有豐富科研背景的創辦人，為了深愛的妻子而創立品牌的故事。
創辦人平時從事各項對於人體天然無毒產品的製造，然而在當時，身為美妝保養愛好者的妻子，雖然能夠使用各大品牌保養產品，但總是徬徨於找不到一款完全滿足她個人需求的保養品；大廠的產品價格高昂，但能夠解決的問題卻總是單一專項，如果需要解決較為複合性的保養需求，花費在購買各項產品的消費也所費不貲。 了解到妻子需求的創辦人為此踏上了一場關於美妝保養的探索之旅，不滿足學習於市面上許多既有品牌的產品，他選擇從頭深入研究肌膚保養的原理，發現肌膚保養除了與保養品內容成分有相關聯性，更需要考慮到人體對於產品成分的吸收問題。
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Love is the starting point for people to explore aesthetics
This is the story of a founder with a rich scientific background who founded a brand for his beloved wife.
The founder is usually engaged in the manufacture of natural non-toxic products for the human body, but at that time, as a beauty maintenance lover's wife, although she can use major brand maintenance products, but always unable to find a maintenance product that fully meets her personal needs; The product price is high, but the problem that can be solved is always a single special, if you need to solve the more complex maintenance needs, the consumption of the purchase of various products is also costly. Knowing his wife's needs, the founder embarked on a journey of exploration on beauty care, not satisfied with learning from many existing brand products on the market, he chose to delve into the principle of skin care from scratch, and found that skin care is not only related to the content of care products, but also needs to consider the absorption of product ingredients by the human body.
逆齡密碼團隊的前身作為市場保養產品的製造工廠，在生產女性保養產品方面擁有深厚資源及研發經驗，在本次的品牌塑造中我們將品牌調性以及原本混雜的產品線重新分類並建立系統化視覺規範，為往後的新產品推出提供指引以及客群定位，讓整體品牌視覺調性更接近目標客群需要。
The predecessor of the Age Reverse Code team, as a manufacturing factory for market maintenance products, has deep resources and research and development experience in the production of female maintenance products. In this brand building, we reclassified the brand tone and original mixed product lines and established systematic visual norms to provide guidance and customer positioning for the future launch of new products. Make the overall brand visual tone closer to the needs of the target customer group.
專案類型 Type | 品牌規劃 Branding
專案年份 Year | 2024
客戶 Client｜逆齡密碼 Age Reverse Code
製作單位 Production | AAOO Studio team