木匠兄妹工房 · 鹿角料理夾｜Antler shaped food tongs packaging

In western cultures, wild deer are guardians of the forest; Antlers are also often seen in natural beliefs as a symbol of luck and wisdom, a symbol of hope, dignity and wisdom. In this packaging design, we set the main visual axis of packaging as "mysterious, hidden and clean", and at the same time integrate into the cultural imagination of nature worship: the forest path surrounded by clouds and mists in the mountains, and the lively environment also hides the ancient legend spread in the elders' oral narration. In the structural design part, the client wanted to show the product's own modeling design features: antlers; For this reason, we use the techniques of special modeling window opening on the overall packaging structure, so that the product modeling can echo with the visual theme of packaging, and the use of large area bronzing process in the printing part to increase the overall delicacy of the gift.

Antler shaped food tongs｜木匠兄妹工房 · 鹿角料理夾

在西方文化中，野鹿是森林的守護者；在自然信仰中鹿角也常被視為帶來幸運與智慧的神物，是希望、尊貴與智者的象徵。

在本次的包裝設計中，我們將包裝視覺主軸定為“神秘、隱性與潔淨”，同時融入自然崇拜之文化想像：山林中雲霧繚繞的森林小徑，生機蓬勃的環境之中同時也隱藏著流傳在長者口述中那鮮為人知的古老傳說。

在結構設計部分，客戶希望能夠展現產品本身的造型設計特點：鹿角；為此我們在整體包裝結構上採用了特殊造型開窗的技法，使產品造型能夠與包裝視覺主題互相呼應，並在印刷部分使用大面積燙金工藝增加禮品整體精緻度。

In western cultures, wild deer are guardians of the forest; Antlers are also often seen in natural beliefs as a symbol of luck and wisdom, a symbol of hope, dignity and wisdom.

In this packaging design, we set the main visual axis of packaging as "mysterious, hidden and clean", and at the same time integrate into the cultural imagination of nature worship: the forest path surrounded by clouds and mists in the mountains, and the lively environment also hides the ancient legend spread in the elders' oral narration.

In the structural design part, the client wanted to show the product's own modeling design features: antlers; For this reason, we use the techniques of special modeling window opening on the overall packaging structure, so that the product modeling can echo with the visual theme of packaging, and the use of large area bronzing process in the printing part to increase the overall delicacy of the gift.

Type｜Packaging
Client｜木匠兄妹工房 Woodberg
Designer｜Louis Chiu
Photography｜WU2 Studio

↑Back to Top