¡A celebrar juntos!
Pork Migo這個品牌對於創辦人來說不只是墨西哥料理，而是一段延伸的回憶
初到陌生國度，語言、文化不同，在當時唯一能夠獲得陪伴的只有兩件事 - 美食與遊戲。
與朋友一起分享街頭小吃，一起在電視前打電動，透過味覺與歡笑，第一次感受到友情其實不需要太多言語，它是來自分享的那一刻。
在本次Pork Migo的品牌規劃當中，我們選擇用像素風格作為品牌視覺主軸 - 有點簡單、有點笨拙，但就像第一次有了共同話題，在放學之後與朋友一起打開電視遊戲、一起咬著熱呼呼的玉米餅那樣快樂。
我們要這個品牌能喚起大家心中那些關於「朋友」、「分享」、「連結」的記憶，讓人們在每一次的餐桌上都重新找回那份熟悉又真誠的感動。
For the founder of Pork Migo, this brand is more than just Mexican cuisine—it is an extension of a deeply personal memory. Arriving in a foreign country with a different language and culture, the only sources of comfort at the time were two simple things: food and games. Sharing street snacks with new friends, sitting in front of the TV playing video games—through taste and laughter, it was the first time they realized that friendship doesn’t always need words. It begins in the moments of sharing.
In the branding of Pork Migo, we chose a pixel art style as the core visual language—simple, a little clumsy, but full of warmth. Just like that first shared conversation, when you’d come home after school, power on the console with your friends, and bite into a hot tortilla with joy.
We want this brand to awaken the memories of “friendship,” “sharing,” and “connection” in everyone’s hearts, allowing people to rediscover that sense of sincerity and familiarity every time they sit down for a meal.
專案類型 Type | Branding 品牌
專案年份 Year | 2025
客戶 Client｜Porkmigo
製作單位 Production | AAOO Studio