CHIN YI YA is a Tainan tea shop offering high quality Taiwan high mountain tea. As the founder's father was engaged in international trade, he often needed to bring matching gifts to his clients on business occasions. As a cultural symbol of Taiwan, Taiwan tea was the most representative.
For the sake of the family business, the founder started from people who knew nothing about tea. He visited tea plantations in Taiwan and relearned how to grow, roast, blend and produce tea. During the contact with tea-making technology, people from different fields provide their own ideas to communicate with each other, and at the same time get together and connect with each other because of tea. In order to share this idea with more people, the founder decided to establish CHIN YI YA boutique tea brand, hoping that more people can experience the beauty of tea culture together.
At present mainly Internet business for sale, but as a result of the original brand product line is too messy, no clear and unified visual distinguish products, so can't accurate target customers on the business, the future will rearrange product line and brand visual quality, and the influence, the future will be in Taiwan high mountain tea as the main selling goods, is committed to become the Taiwan high mountain tea shop, set in tourism as the first goal, extend to set, overseas.
In order to re-differentiate the product line, we optimized the old logo of the brand and reformulated relevant color specifications and visual elements; In terms of packaging vision, we sorted out its original product line, distinguished it by tea baking and grade, and gave it relevant packaging vision, so that the new brand could re-gather the brand customer group when it was launched in the market, making it easier for consumers to choose products and gradually cultivate brand loyalty.