春暖 · 初夏禮讚茶香鳳梨酥
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在溫暖春日裡誕生的甜點品牌 - 春暖,主理人chen認為甜點所帶有優雅與精緻氣質能夠賦予人們力量與溫暖,如同春天能夠為生命帶來復甦;期盼以生命力與溫暖作為品牌主軸,向大眾傳遞美好與精緻體驗。
在本次的品牌包裝設計中,我們首先整理了品牌中較為複雜的產品線,以“季節與生命”的主題作為未來的產品種類與包裝設計主題的連結,我們將"季節"以四季轉換的意象呈現,如春季、初夏、秋收、冬藏等,使產品線中如熱帶水果、烘培堅果以及法式甜品等不同調性的產品在包裝與品牌調性上進行統合。
視覺表現方面 - 我們將設計主題中的"生命“以季節相映的花卉呈現,在與主題季節相互呼應的同時也象徵生命美麗且脆弱的特質。
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In late spring and early summer, afternoon showers bring an earthy smell. Memories cooked in the baking tray, the sweet happiness into crisp; Point into a little tea incense, between the wind for the unrestrained summer opened the prelude. Taste the time of childhood, sweet and sour taste in the flow of fruit, enjoy a beautiful afternoon sunshine.
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Type|Packaging
Client|Chun Nuan Dessert
Designer|Louis Chiu , AAOO Studio
Photography|Whitehand Studio