純榮西點老婆餅
Chunrong Bakery Gift Box
/ 又是一個午後，餓得發慌...! /
設計這款老婆餅禮盒時，腦海裡一直浮現出那層層酥脆、內餡濃郁的美好畫面。
說真的，設計師的靈感有時候來自經驗，但更多時候來自嘴饞。
高雄，一座充滿人情味的城市，而老婆餅，不只是點心，更是一種承載記憶的味道。我們希望這款禮盒不只是裝老婆餅，更能傳遞一種「心意」，像是街角的老店傳來的香氣，或是家人輕輕遞上的一塊餅，簡單卻溫暖。
作為在地老店的純榮西點，堅守傳統的做法傳承這一道富有歷史的經典美食，同時也希望到訪高雄的旅客能夠一起共同品嘗。
我們在包裝的插圖設計中描繪糕餅背後所傳承的故事與在地特色，古樸的圖案和色調將這份傳統的情感與現代的設計語言相融合，讓消費者在感受美味的同時，也能體會到濃厚的文化底蘊。
我們在包裝的插圖設計中描繪糕餅背後所傳承的故事與在地特色，古樸的圖案和色調將這份傳統的情感與現代的設計語言相融合，讓消費者在感受美味的同時，也能體會到濃厚的文化底蘊。
/ Another afternoon, starving...! /
When designing this wife cake gift box, the image of layers of crispness and rich filling kept appearing in my mind. Honestly, designer inspiration sometimes comes from experience, but more often it comes from cravings.
Kaohsiung, a city full of warmth and humanity, and the wife cake is not just a snack, but a flavor that carries memories. We hope this gift box does more than just contain wife cakes; it also conveys a sense of "thoughtfulness," like the fragrance from an old shop on the corner of the street or a piece of cake gently handed to you by a family member—simple yet warm.
As a local long-established shop, Chunrong Bakery adheres to traditional methods to pass down this historical classic, and we also hope that visitors to Kaohsiung can enjoy it together.
In the packaging illustration design, we depict the stories and local characteristics behind the pastries. The ancient patterns and tones blend traditional emotions with modern design language, allowing consumers to not only enjoy the deliciousness but also experience the rich cultural heritage.
In the packaging illustration design, we depict the stories and local characteristics behind the pastries. The ancient patterns and tones blend traditional emotions with modern design language, allowing consumers to not only enjoy the deliciousness but also experience the rich cultural heritage.
專案類型 Type | Packaging 包裝
專案年份 Year | 2025
客戶 Client｜純榮西點麵包
製作單位 Production | AAOO Studio team , Yu Jie Li