月亮代表我の心概念禮盒設計
Dream of moon gift box concept
“羿請不死之藥於西王母，姮娥竊以奔月，悵然有喪，無以續之。”
相傳千年以前的中國古老傳說，射日英雄后羿得到了皇帝的賞賜 - 長生不老藥
雖然得到了無上的光榮與賞賜，但服下靈藥便要與相守的妻子 - 嫦娥分離，在長生不老與榮華富貴的誘惑之下，茫然的后羿陷入了沈思.......後面的故事大家都知道了，各式各樣故事版本如八卦雜誌一般傳遍了大街小巷，然而事實仍然不得而知。
直到現在，在每年的中秋月圓之夜，這段充滿愛情與神秘的八卦仍然在人們的心中不斷發酵。
雖然得到了無上的光榮與賞賜，但服下靈藥便要與相守的妻子 - 嫦娥分離，在長生不老與榮華富貴的誘惑之下，茫然的后羿陷入了沈思.......後面的故事大家都知道了，各式各樣故事版本如八卦雜誌一般傳遍了大街小巷，然而事實仍然不得而知。
直到現在，在每年的中秋月圓之夜，這段充滿愛情與神秘的八卦仍然在人們的心中不斷發酵。
在本次的包裝設計之中我們以傳統中國神話故事作為故事背景，利用傳說具有多重版本的特性加入現代愛情元素，豐富整體故事情節發展，講述英雄與美人的關係也許不像是傳說中如此的嚴肅，其實就與現代社會中情侶所遇到的各種猜忌懷疑大同小異。
我們將包裝和結構設計為可以重新組合成中式茶桌並搭配茶具及茶葉禮品，並搭配充滿驚喜與刺激的轉盤問答遊戲，指望在千年之後的中秋佳節，重新給這對傳說情侶一個坐下來好好談談的機會，在茶香繚繞的同時也能夠再續前緣。
The hero Hou Yi received the elixir as a reward from the Queen of the West. His wife Chang'e stole the elixir and swallowed it, then ascended to the moon and was separated from the world forever.
According to an ancient Chinese legend thousands of years ago, Hou Yi, the hero who shot the sun, was rewarded by the emperor - the elixir of life. Although he received the supreme glory and reward, after taking the elixir, he would be separated from his wife Chang'e. Under the temptation of immortality and wealth, the confused Hou Yi fell into deep thought... .Everyone knows the subsequent story, and various versions of the story have spread throughout the streets like gossip magazines, but the facts are still unknown.
To this day, on the full moon night of the Mid-Autumn Festival every year, this gossip full of love and mystery is still fermenting in people's hearts. In this packaging design, we use traditional Chinese mythology as the background of the story, and use the multiple versions of the legend to add modern love elements to enrich the overall storyline development and tell the story that the relationship between heroes and beauties may not be like in the legend. Seriousness is actually similar to the various suspicions and suspicions encountered by lovers in modern society.
We designed the packaging and structure so that it can be reassembled into a Chinese tea table with tea sets and tea gifts, as well as a turntable quiz game full of surprises and excitement. We hope to give the legendary couple a chance to sit down and have a good time again during the Mid-Autumn Festival after a thousand years. The opportunity to talk, while the fragrance of tea lingers, can also renew the relationship.
專案類型 Type | 包裝 Packaging
專案年份 Year | 2023
客戶 Client｜內部專案 N/A
製作單位 Production | AAOO Studio