面對國際 IP 嚴謹的使用規範，如何不只是「把圖放上去」，而是讓設計真正融入品牌靈魂？
這才是我們最在乎的事。我們希望透過設計，讓喜歡小兔的粉絲能感受到更深層的魅力。
主題定調：好朋友分享的快樂時光
在深入研究小兔的背景後，我們訂定了好朋友分享的快樂時光這個主題。
艾絲樂小兔天真浪漫，有時又帶點細膩的多愁善感。這就像果乾水的酸甜滋味，層次豐富，對應著生活中那些與知心好友並肩、充滿歡笑與淚水的瞬間。我們想傳達的是：無論今天心情如何，都有最懂你的好友陪在你身邊。
視覺亮點：粉嫩色系與珍珠膜的火花
為了完美呈現這種柔軟的氛圍，我們選用了極致浪漫的粉嫩色系。
除了色彩，我們更在包裝細節下了功夫，加入珍珠膜燙金加工。
在不同光線下，包裝會透出細緻閃爍的光澤。這讓整體質感從單純的「可愛」躍升到「時尚閃亮」。當你拿到這份包裝，不只能看到小兔的萌樣，更能摸到那份專屬於大人的精緻感。
這不只是一次聯名，是我們想送給大家的一份質感禮物。
Here is the English translation. I've kept the tone professional yet energetic and fluid, minimizing commas as requested to maintain a modern social media feel.
Beyond the Surface: When Esther Bunny Meets Infused Fruit Water
Facing the strict guidelines of an international IP is always a challenge but we believe collaboration is about more than just "placing a logo" on a box. As creators we strive to weave a brand's soul into the design so fans can truly feel the deeper charm of the character!
Theme: Joyful Moments with Besties
After diving deep into the world of Esther Bunny we defined our theme as "Joyful Moments with Besties." Esther Bunny is innocent and romantic yet occasionally sensitive and sentimental. This perfectly mirrors the sweet and tangy notes of infused fruit water! It’s a rich flavor profile that reflects those precious moments of laughter and tears shared with close friends. We want to convey a simple message: no matter how you feel today your best friend is always by your side.
Visual Highlight: The Spark of Pastels and Pearl Foil
To capture this soft and dreamy atmosphere we chose an ultra-romantic pastel palette. But we didn't stop at color! We elevated the packaging details by incorporating a Pearl Film Foil finish.
Under different lighting the package reveals a delicate shimmering glow. This tiny detail upgrades the vibe from "just cute" to "fashionably chic." When you hold this in your hands you aren't just seeing Esther Bunny's adorable face—you’re feeling a sophisticated texture designed for the modern lifestyle.
This isn’t just another collaboration. It is a high-quality gift we’ve crafted just for you!
專案類型 Type | Packaging 包裝
專案年份 Year | 2025
客戶 Client｜淡果香
製作單位 Production | AAOO Studio