「生囝吃油飯，添丁添福氣」
這句台語俗諺，傳遞著家族延續與祝福的意涵，也是油飯在台灣文化裡最有溫度的象徵。
因此在子安油飯的展場設計中，我們以「吃了會想念的好味道」為核心，讓空間承載的不只是產品，而是一種回到記憶深處的氛圍，主色調取磚紅如同老牆紅磚，就像是那個冒著裊裊炊煙的三合院；古早味櫥櫃重現家中常見的場景，裡頭裝載的不是器物、而是時間與情感；並結合西港熱鬧街道的老招牌，讓人走進展場時，彷彿踏入熟悉的巷弄，被香氣與氛圍環繞，這樣的設計將油飯的文化寓意、家的溫暖與懷念的味道化作一場可觸可感的展演。
“Having a child means sharing oil rice, bringing prosperity and blessings.”
This Taiwanese proverb conveys the meaning of family continuity and well-wishes, and it is also the warmest symbol of oil rice in Taiwanese culture.
Therefore, in the exhibition design for Zi-An Oil Rice, we take “a taste that lingers in memory” as the core concept, allowing the space to carry not just a product but also an atmosphere that takes people back to the depths of their memories. The main color tone of brick red recalls the old red-brick walls, like a traditional courtyard house with curling cooking smoke; the vintage cupboard recreates familiar household scenes, filled not merely with objects but with time and emotion; and the design incorporates the old shop signs from the lively streets of Xigang, so that when people step into the exhibition, it feels like entering a familiar alley, surrounded by aroma and atmosphere. In this way, the design transforms the cultural symbolism of oil rice, the warmth of home, and the nostalgic taste into a tangible and immersive experience.
“Having a child means sharing oil rice, bringing prosperity and blessings.”
專案類型 Type | Exhibition 展場
專案年份 Year | 2025
客戶 Client｜子安油飯
製作單位 Production | AAOO Studio