以 「水果之夢 Fruitful Dream」 為核心概念,將夏日水果、清爽飲品與悠閒時光轉化為一場充滿想像力的補水體驗。
視覺以鳳梨、西瓜、草莓等水果作為主要元素,透過鮮明色彩、自由的構圖與帶有手感的插畫質地,描繪炎熱夏日裡輕盈、清爽又充滿生命力的氛圍。包裝不只是盛裝產品,也希望讓「喝水」成為每天值得期待的小小儀式。
禮盒內側延伸出 「40 Days Hydration Plan」,將每日飲用轉化為一段可以被記錄的過程。從打開盒子的那一刻開始,一天一杯、一天一格,在40天裡慢慢完成屬於自己的夏日補水計畫。
From Fruit to Hydration, From Routine to Ritual.
讓水果的清新與夏日的悠閒感,陪伴每一天的補水時刻。
讓水果的清新與夏日的悠閒感,陪伴每一天的補水時刻。
Inspired by the concept of “Fruitful Dream,” the packaging transforms summer fruits, refreshing drinks, and leisurely moments into a playful hydration experience.
Pineapples, watermelons, strawberries, and other seasonal fruits become the key visual elements. Vibrant colors, playful compositions, and textured illustrations capture the freshness, energy, and carefree spirit of summer. More than simply containing the products, the packaging turns everyday hydration into a small ritual to look forward to.
Inside the box, the experience continues with a “40-Day Hydration Plan,” encouraging users to make hydration part of their daily routine. One drink, one day, one step at a time — completing a refreshing 40-day journey throughout the summer.
From Fruit to Hydration, From Routine to Ritual.
A refreshing moment of fruit and summer, made for every day.
A refreshing moment of fruit and summer, made for every day.
專案類型 Type | 包裝Packaging
專案年份 Year | 2026
客戶 Client|淡果香
製作單位 Production | AAOO Studio