GMK identity design & packaging

美麗 · 自信 · 合適是極美可保養品牌所追求的經營理念,我們提出了新時代女性的自我思維作為品牌精神 - “不為任何人,而是為了展現自我的美麗而努力”,將品牌精神體現於標誌字體設計,由純粹的英文字母搭配有機的手寫線條展現充滿自信的視覺感受,並在顏色運用上使用了大地色系與柔和色彩互相搭配,在體現自我魅力的同時強化女性品牌特質,呈現剛柔兼具的品牌調性。

It is human nature to pursue beauty. 
From artistic creation, fashion and even beauty care, people's pursuit of beauty is reflected everywhere. 

Beauty · Confidence · Appropriateness is the business philosophy pursued by the brand of G.M.K. 
We put forward the self-thinking of women in the new era as the brand spirit - "do not work hard for anyone, but to show your own beauty", and put the brand spirit Embodied in the font design of the logo, the pure English letters and organic handwritten lines show a confident visual experience, and the use of earth tones and soft colors are used to match each other in the use of colors. Presenting the brand tone of both rigidity and softness.

專案類型 Type | 平面 Graphic
專案年份 Year | 2022
客戶 Client | 極美可 G.M.K.
製作單位 Production | AAOO Studio
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