Heritage 烘培坊是一個位於台北的西式甜點品牌，他們以家族、記憶以及分享作為品牌核心，傳承來自創辦人記憶中的獨特口味甜點，品牌創辦人希望將一個富有過去美好時光以及精緻雋永的品牌情感與產品進行融合並分享給每一個來到店裡的顧客。
在本次的設計中，我們就美國文化中的移民、種族融合等相關議題進行探討，試圖詮釋品牌創辦者自身的文化記憶並融入新故事，同時我們創造了一個虛擬的角色作為品牌代言人，以訴說童話故事般的手法來呈現品牌視覺，將品牌精神以擬人化的方式延續至各個視覺應用層面。
Heritage Bakery is a Western dessert brand located in Taipei. They take family, memory, and sharing as the core of the brand, and inherit the unique taste of desserts in the memory of the founder.
The founder of the brand hopes to integrate a brand emotion rich in good times in the past, exquisite and timeless with the product, and share it with every customer who comes to the store.
In this design, we discussed issues related to immigration and racial integration in American culture, trying to interpret the cultural memory of the brand founder and integrate it into the new story. At the same time, we created virtual characters as brand spokespersons to present the brand vision in a fairy tale-like way and extend the brand spirit to various visual application levels in an anthropomorphic way.
專案類型 Type | Packaging 包裝
專案年份 Year | 2025
客戶 Client｜Heritage
製作單位 Production | AAOO Studio team