誠食研究所包裝規劃
Honest food Packaging
誠食研究所是一群熱愛搜集健康無負擔食品的團隊，品牌聚集了兼顧美味與安全的合作夥伴為消費者提供值得信賴的飲食選擇，為此團隊希望以此包裝作為出發點，運用活動與社群串連創造聲量，使消費者能夠將搜集美食與安全的飲食體驗踏出實際行動。
為此我們將收集、尋寶的概念融入此次包裝設計，以兒時回憶 - 貼紙搜集簿作為設計元素，使拿到包裝的消費者能夠到特定的店家換取特別貼紙並作為集點活動使用，在獲取優惠的同時進一步也為品牌合作店家創造社群流量，得到品牌雙贏的多重效果。
The Honest Food Research Institute is a team that loves to collect healthy and unburdened food. The brand has gathered partners who consider both deliciousness and safety to provide consumers with trustworthy food choices. For this reason, the team hopes to use this packaging as a starting point, using activities and community The serial connection creates sound volume, enabling consumers to take practical actions to collect delicious food and safe eating experience.
To this end, we integrated the concepts of collection and treasure hunting into this packaging design, using childhood memories - sticker collection book as a design element, so that consumers who get the package can go to specific stores to exchange for special stickers and use them as point collection activities. While obtaining discounts, it further creates community traffic for brand cooperative stores, and obtains multiple effects of win-win for the brand.
專案類型 Type | 平面 Graphic
專案年份 Year | 2023
客戶 Client｜誠食研究所
製作單位 Production | AAOO Studio