好事寶品牌更新
Good House rebranding
Good House rebranding
終於從一週辛苦的工作中解放出來，打開家門仍然是一片轟炸過後的場景
一個乾淨舒適的週末生活或許只能在夢中相見....
先別氣餒，在擁有現代科技的生活當中，清潔打掃已經不是像以往需要費時費力又得不到成果的苦差事，乾乾淨淨只需要隨手一噴，準備好打開你的放假模式享受耍廢生活。
好事寶House Good主體經營家庭清潔相關產品，在過去的銷售模式中主要以快速銷售的直播營銷與團購通路為主；然而在事業體快速成長之下，為進軍實體銷售通路選擇重新定位過去較為混雜的品牌視覺定位。
一個乾淨舒適的週末生活或許只能在夢中相見....
先別氣餒，在擁有現代科技的生活當中，清潔打掃已經不是像以往需要費時費力又得不到成果的苦差事，乾乾淨淨只需要隨手一噴，準備好打開你的放假模式享受耍廢生活。
好事寶House Good主體經營家庭清潔相關產品，在過去的銷售模式中主要以快速銷售的直播營銷與團購通路為主；然而在事業體快速成長之下，為進軍實體銷售通路選擇重新定位過去較為混雜的品牌視覺定位。
在本次的品牌更新中，我們分析了快速銷售與質感生活實體通路的需求差異，將過去市面上清潔用品常見的強力廣告式宣傳與刺激性圖片視覺轉換為能夠融入現代小家庭生活風格的低視度包裝，使整體品牌調性以輕鬆、毫無負擔並且帶有趣味的視覺感受重新出發，使清潔用品能夠脫離過去與混亂、吵雜並帶有急迫性的品牌感受分道揚鑣。
Finally liberated from a hard week's work, when I open the door of my home, I still see a scene after the bombing.
A clean and comfortable weekend life may only be seen in dreams....
Don’t be discouraged. In a life with modern technology, cleaning is no longer a time-consuming and fruitless chore like in the past. All you need to do to get it clean is a spray. Get ready to turn on your vacation mode and enjoy a wasteful life.
House Good mainly operates household cleaning related products. In the past, its sales model mainly focused on fast-selling live broadcast marketing and group buying channels. However, with the rapid growth of the business body, the choice of repositioning to enter the physical sales channel has been more mixed in the past. brand visual positioning.
In this brand update, we analyzed the difference in demand between fast sales and physical channels for quality life, and transformed the powerful advertising and irritating pictures that were common in cleaning products on the market in the past into low-cost products that can be integrated into the modern small family life style. Visual packaging re-starts the overall brand tone with a relaxed, unburdened and interesting visual experience, allowing cleaning products to break away from the chaotic, noisy and urgent brand experience of the past.
專案類型 Type | 品牌規劃 Branding
專案年份 Year | 2024
客戶 Client｜雅莉緹國際有限公司
製作單位 Production | AAOO Studio