Identify|EZT 伊莉緹 視覺識別更新

伊儷緹為一美妝保養品牌,創辦人認為 - 每位女性都天生不同、獨立出眾。
在製作及研發產品的過程中,伊儷緹追求以天然無害的原料,製作以消費者為中心的的保養及香氛產品,為廣大女性帶來全新的肌膚護理體驗,並使身心靈獲得大自然的清新滋養。在舉手投足間,由內而外綻放美麗,展露自信獨立,釋放自我魅力。

在本次的識別更新中,我們修正了原有標誌的字體設計並使其相關使用規範完整化,並擷取品牌理念中的關鍵含意製作了完整的識別輔助圖型。
在輔助圖型的設計中我們將品牌理念統整為四大主軸-
魅力綻放|心靈體驗|生命滋養|自然原始
並將其轉化為四種基本幾何圖形並構成視覺主題,使品牌管理者可將圖型運用在不同面向的產品視覺中。

EZT is a beauty care brand, the founder believes - every woman is born different, independent and outstanding.
In the process of making and research and development product, EZT pursues with natural and harmless raw material, the maintenance that makes the center with consumer and sweet atmosphere product, bring brand-new skin to nurse experience for the masses of women, make the body and mind get the pure and fresh nourishment of nature. In the act, from inside to outside bloom beauty, show confidence and independence, release their own charm.

In this complete recognition update, we have revised the font design of the logo to make it more complete and complete to capture the key meaning of the brand concept.
In the design of auxiliary graphics, we unify the brand concept into four main axis -- 
charm bloom | soul experience | life nourish | nature and primitive
And transform it into four basic geometric graphics and constitute the visual theme, so that brand managers can apply graphics in different aspects of product vision.





魅力綻放|心靈體驗|生命滋養|自然原始
charm bloom | soul experience | life nourish | nature and primitive







Client|EZT 伊儷緹
Type|Identify
Designer|Louis Chiu , AAOO Studio




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