金宋堂牛樟滴丸包裝設計
Jin Sung Tang Drip pills packaging design
Jin Sung Tang Drip pills packaging design
牛樟芝滴丸是一款專為現代人健康需求而設計的快速見效產品：滴丸的藥效迅速且直接，能在短時間內改善免疫力和新陳代謝，帶來即時的舒緩感，這種迅速的效果正是它的核心特點。
在包裝設計上，我選擇了水墨畫中的“飛白”筆法，這種筆觸的短促與斷裂感，直接體現了滴丸迅速發揮藥效的特性。它不僅具備直觀的力量感，還能夠在視覺上表現出動感與生命力，這樣的設計語言恰如其分地傳達了產品的特點：快速且有效。
在盒型的選擇上，我們將產品設計成書型精裝盒。這樣的外觀既簡潔又具有深度，彷彿是一部收藏千年的智慧秘笈，能夠傳遞出歷史與傳統的力量。同時，這種設計也賦予了產品更多的文化內涵和神秘感，讓消費者在開啟盒子的瞬間，便感受到一份獨特的儀式感。
整體設計的目的，不僅僅是要讓消費者感受到滴丸的快速療效，更希望他們能從包裝中感受到一種歷史與現代交織的力量，彷彿這份產品不僅是一個保健產品，而是一種傳承下來的智慧，能夠帶來身心的平衡與療癒。
The Antrodia cinnamomea Drip Pills are a product designed to meet the health needs of modern people, offering fast-acting results. The medicine works quickly and directly, improving immune function and metabolism in a short period of time, providing immediate relief. This rapid effect is the core characteristic of the product.
For the packaging design, I chose to use the "Fei Bai" brushstroke technique from Chinese ink painting. The short, broken strokes directly reflect the quick action of the Drip Pills. This not only conveys a sense of intuitive power, but also visually expresses movement and vitality. The design language effectively communicates the product's essence: fast and effective.
For the packaging shape, we chose a book-style hardcover box. This design is simple yet deep, resembling an ancient wisdom manual passed down through the ages, conveying a sense of historical and traditional power. At the same time, this design adds more cultural depth and a sense of mystery, allowing consumers to feel a unique sense of ritual when they open the box.
The overall design aims not only to allow consumers to experience the fast-acting therapeutic effects of the Antrodia cinnamomea Drip Pills, but also to make them feel the intertwining of history and modernity. It’s as if this product is not just a health supplement, but a piece of wisdom passed down through generations, bringing balance and healing to both the body and mind.
專案類型 Type | Packaigng 包裝
專案年份 Year | 2025
客戶 Client｜金宋堂
製作單位 Production | AAOO Studio team