Joangry 布列塔尼酥餅禮盒
Joangry Breton Galette Gift Box
Joangry Breton Galette Gift Box
與你一起虛度時光，是浪漫的事
法式酥餅、法蘭蘇、法式義大利麵；這些聽起來蹦ju蹦ju的花俏玩意可能連法國人本人都沒聽過是些什麼東西，"法式"究竟是一個什麼樣的風格？我認為想要單純用一個詞彙來定義一個深厚的文化元素，或許也太過武斷。
但如果要為這個浪漫國家下一個定義，我想就是那種能夠不顧旁人眼光或世俗標準，盡情展現自己生活態度的嚮往、夢想的自由自在吧！
畢竟我也沒去過法國，對我來說法式的印象是來自於經典電影 - 艾蜜莉的異想世界
女主角奧黛莉·朵杜那個有時俏皮、有時又不顧一切追求邂逅的可愛身影，是我對於這個浪漫國度的詮釋，為此我們以隨性、慵懶的手寫線條表現布列塔尼酥餅上特殊的裝飾線條，搭配整體極簡輕盈的色調，營造舒適與灑脫之中又帶有一點活潑頻率的視覺感受。
Spending time idly with you is the most romantic thing.
French pastries, French fries, French-style pasta—these fancy-sounding flair may not even be recognized by the French themselves. What exactly is "French style"?
Trying to sum up such a profound cultural element with a single term might be a little too simplistic.
Trying to sum up such a profound cultural element with a single term might be a little too simplistic.
But if I were to define this romantic country, I’d say it’s the freedom to express one’s lifestyle with carefree joy and dream-chasing, without worrying about others' opinions or societal standards.
Of course, I’ve never been to France. For me, the impression of "French style" comes from the classic film Amélie.
The protagonist, Audrey Tautou, with her playful yet determined pursuit of unexpected encounters, embodies my interpretation of this romantic land.
With that in mind, we used casual, lazy handwritten strokes to represent the unique decorative lines on Breton galettes. Paired with an overall minimalist and airy color palette, we aimed to create a visual experience that feels both relaxed and carefree, yet subtly vibrant.
專案類型 Type | Packaging 包裝
專案年份 Year | 2025
客戶 Client｜Joangry
製作單位 Production | AAOO Studio team