JoAngry Ice Cream brand identity
JoAngry義式冰淇淋識別設計
JoAngry義式冰淇淋識別設計
“人生就如同一盒巧克力，你永遠無法知道下一粒是什麼味道”
對於JoAngry來說，人生可以是梅子口味的，也可以是抹茶口味的，不管選擇什麼口味，只要需要擇你所愛。
製作甜點是一門精確的學問，對於深愛甜品的創辦人更是一家人情感連結的所在；從試做研發到對於調味的精細拿捏，如同伴侶之間彼此的反覆磨合與溫柔包容，小心翼翼守護著美好的滋味。
製作甜點是一門精確的學問，對於深愛甜品的創辦人更是一家人情感連結的所在；從試做研發到對於調味的精細拿捏，如同伴侶之間彼此的反覆磨合與溫柔包容，小心翼翼守護著美好的滋味。
在標誌設計中我們將品牌故事的精髓化作印象，將抽象的愛戀以共舞作為語言，傳達品牌故事中彼此對於熱愛的事物共同投入熱情與關懷，結晶為溫柔的滋味和幸福。
"Life is like a box of chocolates, you never know what the next one will taste like"
For JoAngry, life can be plum-flavored or matcha-flavored, no matter which flavor you choose, just choose what you love. Dessert making is a precise science, and for the founder who loves desserts, it is the place where the family emotionally connects; from trial production research and development to the fine handling of seasoning, it is like the repeated running-in and gentle tolerance between partners, guarding carefully good taste.
In the logo design, we turned the essence of the brand story into an impression, and used the abstract love to dance together as the language to convey the enthusiasm and care for the things we love in the brand story, crystallizing into gentle taste and happiness.
專案類型 Type | 平面 Graphic
專案年份 Year | 2022
客戶 Client｜JoAngry
製作單位 Production | AAOO Studio