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亀居 Kameshuku BNB Identify design
為了提供給都市中汲汲營營的人們一個緩下腳步、放下憂慮的環境;曾在日本從事潛水教練的創辦人,以他最喜歡的海中生物 - 海龜作為主題,創立了民宿 Kameshuku亀居,希望來到恆春旅遊的旅人們都能夠如同海龜一樣自在悠遊在這片生活的海洋之中。
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在本次的標誌設計中,我們提出將海龜的主題帶入日式幽默並進行吉祥物化,改變以往相關主題較為侷限的表現形式;在名片設計中,我們以屋頂形狀的軋型加工搭配手感紙質;在表達詼諧趣味的同時也展現溫暖質樸的品牌調性。
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/bb1d99b3-b71b-461f-be8b-af4c7a7f495e_rw_1920.jpg?h=9c4f9a0c423d24f504d27fdb96e1e7d2)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/c9ae5848-73b8-490a-85f8-ab9ac5595fb5_rw_1920.jpg?h=2e9c9970e7ef7dfacb4ea1dc15a2a2f5)
In order to provide an environment for people who are busy in the city to relax and let go of their worries; The founder, who used to be a diving instructor in Japan, created Kameshuku , a home stay based on his favorite sea creatures -- sea turtles. He hopes that visitors to Hengchun will be able to swim in this sea of life as freely as sea turtles.
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In this logo design, we proposed to bring the theme of sea turtles into Japanese humor and auspicious materialization, change the previous related theme is relatively limited form of expression; In the business card design, we use the roof shape of rolling processing with the feel of paper; While expressing humorous interest, it also shows warm and plain brand tone.
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/03b0e37d-cbb8-4768-b7ed-6bd988706d43_rw_3840.jpg?h=481d966647b9e18540eafc160c4f4215)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/08ee8ebe-1316-4a97-8044-1cadf02f0a68_rw_3840.jpg?h=0f756372aef6f274fc5d3c99379b7253)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/2adcc16a-8f03-4008-9719-3e7d0408ccdb_rw_1920.jpg?h=db7431d113169528302f6dd74bfa3793)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/f805bdb0-bea1-4f0f-b274-2015fe09d268_rw_1920.jpg?h=d3c72b30d9a21cc9a83cb48ac60dcba0)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/bbf5998e-97dc-4d22-a0f6-fa1c50397e13_rw_1920.jpg?h=be80eef8c561052e0621ecd0f14c3177)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/14a30ad0-3569-4bcc-8a9f-b81c7275a870_rw_1920.jpg?h=39d2f6a71cc6c180544042985d8c28f9)