在識別設計方面，我們以“溫暖的家”做為品牌主軸，將品牌名中“熹”字的原意 - 「在火堆旁、在餐桌上團聚。」進行轉化，以火焰造型的文字筆畫作為視覺元素但保留柔和圓潤的標誌造型，使整體品牌調性表現溫暖、和緩的特質。
If there is one dish indispensable to a traditional Taiwanese dinner table, it might be a Taiwanese sausage with the right ratio of fat and lean, yet a characteristic sweetness. Guo Xi sausage in the inheritance of three generations of home-style flavor production, in order to the memory of the grandfather generation adhere to the ancient morning flavor inheritance to more love food customers taste.
In terms of identity design, we take the warm home as the main axis of the brand, and take the original meaning of the Chinese character "Xi" in the brand name - "reunion by the fire, at the table". The transformation is carried out, and the flame shaped text and strokes are used as visual elements, but the soft and round logo shape is retained, so that the overall brand tonality shows the characteristics of warmth and gentleness.