本次淡果香中秋禮盒以”月球的背面“為核心概念，將傳說故事化為一場遨遊星空的想像旅程，透過月球、星辰與星際列車的視覺語彙，描繪一座位在月面上的奇幻城市。 禮盒主視覺以深藍星空作為基底，搭配月球地景與繽紛果實，過去作為中秋象徵的月亮也從以往的故事背景轉生為充滿故事感的探索主場；星際列車則成為串聯整體視覺的主要元素，乘著列車穿梭星河，讓觀眾沿途探索不同果實與風味。 細節上以星星與文字搭配燙金工藝，在深藍色調中營造細緻的光點與金屬質感，傳遞經典中秋意象與現代奇幻敘事的結合。
This year’s Mid-Autumn gift box for Fresh Fruit Aroma is centered around the concept of “The Far Side of the Moon,” transforming a legendary tale into an imaginative journey through the stars. Through the visual language of the moon, stars, and an interstellar train, the design depicts a fantastical city situated on the lunar surface. The main visual is set against a deep blue starry sky, complemented by a lunar landscape and colorful fruits. The moon, traditionally portrayed as the backdrop of Mid-Autumn legends, is reimagined as the central stage for an immersive and story-driven exploration. The interstellar train serves as the key visual element connecting the entire narrative, inviting viewers to journey through the galaxy and discover different fruits and flavors along the way. Gold foil stamping is applied to the stars and typography, creating delicate points of light and a refined metallic texture against the deep blue palette, bringing together the timeless symbolism of Mid-Autumn Festival with a contemporary sense of fantasy and adventure.
專案類型 Type | 包裝 Packaging
專案年份 Year | 2026
客戶 Client｜淡果香
製作單位 Production | AAOO Studio