身為一個包裝設計師每年為中秋禮盒發想時，總在思考：除了嫦娥玉兔與吳剛，還能怎麼詮釋「中秋」的想像？
今年在唐緹的中秋禮盒專案中，我們嘗試以太空歌劇 / 太空電梯的概念出發，讓登月不只是傳統神話，而是一場向未來啟航的奢華旅程。
Love is the one thing we're capable of perceiving that transcends time and space
愛是唯一可以超越時間與空間的事物。
-《星際效應》
人們對於未知的想像，對應中秋「無論多遠都想團聚」的情感，整體以深邃宇宙色彩作為基底，燙金描繪太空艙般的結構線條，局部磨砂上光帶來低調卻強烈的奢華感，像漂浮在太空裡閃爍的星光；《2001太空漫遊》裡那種神秘又寧靜的未來感，讓禮盒像是一段專屬於中秋的星際旅程，這樣的設計希望能觸動對美學敏銳、講究質感的中高端消費者，讓他們在分享禮盒的同時，也傳遞自己的態度與品味。
As a packaging designer, every year when brainstorming ideas for Mid-Autumn Festival gift boxes, I always ask myself: beyond Chang’e, the Jade Rabbit, and Wu Gang, how else can we reinterpret the meaning of “Mid-Autumn”? This year, for the Tang Ti Mid-Autumn gift box project, we tried to draw inspiration from the concept of space operas and space elevators, transforming the idea of reaching the moon from a traditional myth into a luxurious journey toward the future.
“Love is the one thing we're capable of perceiving that transcends time and space.”
— Interstellar
— Interstellar
People’s imagination of the unknown echoes the Mid-Autumn Festival sentiment of “wanting to reunite no matter how far apart,” so the overall design uses a deep cosmic color palette as its base, with hot stamping lines depicting spacecraft-like structures. Partial matte varnish creates a subtle yet powerful sense of luxury, like starlight shimmering in space. The mysterious and serene futuristic feeling from 2001: A Space Odyssey inspired us to shape this gift box as a kind of exclusive Mid-Autumn star voyage. I hope this design resonates with aesthetically sensitive, quality-driven high-end consumers, allowing them to share the gift while also expressing their own attitude and taste.
專案類型 Type | Packaging 包裝
專案年份 Year | 2025
客戶 Client｜唐緹Tartine
製作單位 Production | AAOO Studio