東方養生相信,
身體的平衡來自日常一點一滴的調和。
一杯茶,不只是飲品,也是一種順應自然、照顧自己的生活方式。
一杯茶,不只是飲品,也是一種順應自然、照顧自己的生活方式。
本次以紅棗、紅豆、牛蒡、薏仁、黑豆與枸杞為基礎,將傳統藥食文化轉化為現代茶禮。
外盒以古代藥箱為靈感,採用精裝雙開書型盒,搭配古銅油紙色,
像翻開一本收藏東方養生智慧的古籍。
外盒以古代藥箱為靈感,採用精裝雙開書型盒,搭配古銅油紙色,
像翻開一本收藏東方養生智慧的古籍。
內袋則從每種食材的特性與養生意象出發,以不同色彩、字體與圖像建立視覺語言,
讓細胞、眼鏡、扇子、水紋、粉餅與土地,成為六種食材與各自功效的象徵。
讓細胞、眼鏡、扇子、水紋、粉餅與土地,成為六種食材與各自功效的象徵。
我們希望保留傳統的溫度,同時去除過於古老的距離感,
讓養生不再只是古籍中的智慧,而成為
讓養生不再只是古籍中的智慧,而成為
一杯可以被重新理解、也可以融入日常的茶。
Eastern wellness has long believed that balance is found in the small, gradual acts of everyday life.
A cup of tea is more than a drink. It is a way of living in harmony with nature and taking care of oneself.
This collection brings together red dates, red beans, burdock, coix seeds,
black beans, and goji berries, transforming traditional food-based wellness practices into a contemporary tea ritual.
Inspired by the form of an ancient medicine chest, the packaging takes the shape of a refined, hardcover double-opening box, finished in an aged bronze tone reminiscent of traditional oil-paper medicine wraps. Opening the box feels like turning the pages of an old book, revealing the wisdom of Eastern wellness.
For each inner sachet, the characteristics and traditional wellness associations of
each ingredient are translated into a visual language of color, typography, and imagery. Cells, glasses, fans, rippling water, powder compacts, and earth become symbols of the ingredients and their respective benefits.
We hope to preserve the warmth of tradition while removing the distance of the past,
allowing wellness to move beyond the pages of ancient texts—
becoming a cup of tea that can be rediscovered,
understood, and naturally woven into everyday life.
專案類型 Type | 包裝 Packaging
專案年份 Year | 2026
客戶 Client|耘初茶食
製作單位 Production | AAOO Studio