一片山林，可以孕育出多少故事？
在南投竹山竹筍可不只是作物，而是季節的節奏、是村里之間的鮮美記憶。
讓我們透過設計，讓這份土地的獨特之處被更多人看見、被更多人記起。
橘色，如秋收暖陽，象徵豐盛與能量；
黑色，如山林夜色，穩重而讓產品更顯沉靜與珍貴。
竹葉化作字形彷彿隨風飄散，將自然的氣息融入視覺。
搭配燙金與燙黑工藝，光影在指尖流動，讓每一次開盒都像是一場儀式——不是單純的拆封，而是一種「贈禮」與「收藏」。
借鑑東方文人美學，讓包裝不只停留在美觀，而是承載山林的韻味與優雅。
所以，當你帶走一盒筍餅，你帶走的不僅是點心；是竹山的風土、秋風與故事，
以及品牌對土地最深的敬意。
How Many Stories Can a Mountain Tell?
In Zhushan, Nantou, bamboo shoots are not just crops—they are the rhythm of the seasons, the shared memory of villages, and the taste of the land.
Through design, we seek to let this unique essence be seen and remembered by more people.
Through design, we seek to let this unique essence be seen and remembered by more people.
Orange, like the warmth of an autumn harvest sun, symbolizes abundance and vitality.
Black, like the stillness of the forest night, adds depth, elegance, and preciousness to the product.
Black, like the stillness of the forest night, adds depth, elegance, and preciousness to the product.
Bamboo leaves transform into flowing typography, as if carried by the wind, infusing the visual identity with the breath of nature.
Paired with gold and black foil stamping, light and shadow dance at your fingertips—making every unboxing not just an act of opening, but a ritual of gift-giving and treasuring.
Inspired by Eastern literati aesthetics, the packaging moves beyond mere appearance to embody the grace and spirit of the mountains.
So when you take home a box of bamboo shoot pastries, you are not only bringing back a delicacy;
you are carrying with you the landscape of Zhushan, the autumn breeze, its stories, and the brand’s deepest respect for the land.
專案類型 Type | Packaging 包裝
專案年份 Year | 2024
客戶 Client｜饗富
製作單位 Production | AAOO Studio