大家都說，
一日之計在於晨，一年之計在於春。
但台南的土鳳梨想說：
我們的「一生之計」，在於陽光夠不夠熱、雨水有沒有來、農夫有沒有早起。
乍看只是塊糕點的日光鳳梨酥，
實際上它比你還努力:
風吹、日曬、雨淋、汗流，每一口的酸甜背後，都是土地跟人一起撐出來的結果。
我們把陽光、空氣、水源、土地這些你在理化課本才會看到的東西，
全部轉成設計語言——讓包裝也參與了這場種植的過程。
你看到的燙金不只是裝飾，那是太陽的光芒燒在紙上的餘溫；
你看到的紋理不只是圖案，那是土地的脈絡，是農人的汗。
一塊糕點可以只是甜，也可以是一段吃得懂的台灣風景。
People often say,
“The plan of a day begins in the morning, the plan of a year begins in spring.”
But Tainan’s native pineapples would add:
“Our whole life’s plan depends on whether the sun is hot enough, the rain comes on time, and the farmers rise early.”
At first glance, Sunlight Pineapple Cake may seem like just a simple pastry.
In truth, it works harder than you do:
through wind, sun, rain, and sweat—every sweet-and-sour bite is the result of land and people enduring together.
We’ve transformed sunlight, air, water, and soil—the things you normally see only in a science textbook—into a design language, so that the packaging itself becomes part of the growing process.
What you see in the gilded foil is not mere decoration, but the afterglow of the sun’s heat seared onto paper.
What you see in the textures are not just patterns, but the pulse of the earth and the sweat of the farmers.
A pastry can simply be sweet , or it can be a piece of Taiwan’s landscape that you can taste.
專案類型 Type | Packaging 包裝
專案年份 Year | 2024
客戶 Client｜HIKARI
製作單位 Production | AAOO Studio , Yu Jie Li