構思這款淡果香與大甲鎮瀾宮的聯名禮盒時，選擇以一種更具大眾視角的角度來重新詮釋傳統信仰，
媽祖的慈悲且具包容力是這次設計的精神核心。
並且，我們將這種精神用視覺轉譯為簡約而不失溫度的Q版語言，試圖在神聖守護與現代生活美學之間找到最精準的平衡點。
設計的價值在於溝通，去除了傳統宗教禮品過於繁複的層次，轉而運用柔軟的線條與質感色調，將媽祖親民的意象轉化為一種日常且平易近人的守護，使其能無縫融入都市生活的品味場景中。透過具有親和力的視覺語言，讓這份承載著百年信仰的祝福，用一種更溫暖的方式，悄悄走入生活傳遞到每一位追求健康的消費者手中，在品嚐果乾水的悠閒時光，
並且，我們將這種精神用視覺轉譯為簡約而不失溫度的Q版語言，試圖在神聖守護與現代生活美學之間找到最精準的平衡點。
設計的價值在於溝通，去除了傳統宗教禮品過於繁複的層次，轉而運用柔軟的線條與質感色調，將媽祖親民的意象轉化為一種日常且平易近人的守護，使其能無縫融入都市生活的品味場景中。透過具有親和力的視覺語言，讓這份承載著百年信仰的祝福，用一種更溫暖的方式，悄悄走入生活傳遞到每一位追求健康的消費者手中，在品嚐果乾水的悠閒時光，
同步感受那份跨越時空的安定與守護。
When designing this collaboration gift box between Nature Fruit and Dajia Jenn Lann Temple, I chose to reinterpret traditional faith through a more universal lens, placing Mazu’s compassion and inclusivity at the very heart of the concept. By translating this spirit into a minimalist yet warm "Chibi" (Q-style) visual language, I sought to find the perfect equilibrium between divine protection and modern lifestyle aesthetics.
To me, the true value of design lies in communication; therefore, I stripped away the complex layers typical of traditional religious items, opting instead for soft lines and sophisticated tones to transform Mazu’s approachable image into a form of everyday companionship that seamlessly integrates into an urban, tasteful setting. Through this friendly visual narrative, this century-old blessing is delivered in a warmer way, quietly entering the lives of health-conscious consumers. As they enjoy a relaxing moment with fruit-infused water, they can simultaneously feel a sense of peace and protection that transcends time.
To me, the true value of design lies in communication; therefore, I stripped away the complex layers typical of traditional religious items, opting instead for soft lines and sophisticated tones to transform Mazu’s approachable image into a form of everyday companionship that seamlessly integrates into an urban, tasteful setting. Through this friendly visual narrative, this century-old blessing is delivered in a warmer way, quietly entering the lives of health-conscious consumers. As they enjoy a relaxing moment with fruit-infused water, they can simultaneously feel a sense of peace and protection that transcends time.
專案類型 Type | Packaging 包裝
專案年份 Year | 2025
客戶 Client｜淡果香
製作單位 Production | AAOO Studio