Wave Relaxation Drink Packaging Concept
Wave放鬆氣泡飲包裝提案
Wave放鬆氣泡飲包裝提案
遭遇 · 感受 · 內化
生活在高度都市的現代人群，人與人彼此之間的關係是如此緊密；然而緊密的生活聯繫之中經常發生摩擦進而造成壓力，如何面對壓力已經是現代社會中不可忽視的課題。
我們提出以近東哲學 - 三相作為品牌基礎 : 維持生命循環的運作，需要經過三個過程 - 原初誕生 / 生長維持 / 混沌毀壞，進而與產品調性進行結合，強化品牌對於解壓放鬆的理念行成。
在視覺設計方面，我們以抽象形式的不規則元素表現三相概念中所帶有的抽象特質，表現心靈體驗中所感受到的虛實交錯意象。
Encounter · Feel · Internalize
In the modern crowd living in a highly urbanized city, the relationship between people is so close; however, friction often occurs in the close life connection and causes pressure.
How to deal with pressure has become a topic that cannot be ignored in modern society.We propose to use Near Eastern philosophy-three phases as the brand foundation: To maintain the operation of the life cycle, three processes are required-primary birth/growth maintenance/chaotic destruction, and then combined with product tonality to strengthen the brand's concept of decompression and relaxation. .
In terms of visual design, we use irregular elements in abstract forms to express the abstract characteristics of the three-phase concept, and to express the interlaced images of virtual and real in spiritual experience.
專案類型 Type | 包裝 Packaging
專案年份 Year | 2023
客戶 Client｜加傢玖
製作單位 Production | AAOO Studio