Wave Relaxation Drink Packaging Concept
Wave放鬆氣泡飲包裝提案
Wave放鬆氣泡飲包裝提案
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/6ff1cbc4-7d28-4f43-bd3e-210a431eb7f4_rw_1920.jpg?h=c8872cf9b2a622381c51a7573e589c1d)
遭遇 · 感受 · 內化
生活在高度都市的現代人群,人與人彼此之間的關係是如此緊密;然而緊密的生活聯繫之中經常發生摩擦進而造成壓力,如何面對壓力已經是現代社會中不可忽視的課題。
我們提出以近東哲學 - 三相作為品牌基礎 : 維持生命循環的運作,需要經過三個過程 - 原初誕生 / 生長維持 / 混沌毀壞,進而與產品調性進行結合,強化品牌對於解壓放鬆的理念行成。
在視覺設計方面,我們以抽象形式的不規則元素表現三相概念中所帶有的抽象特質,表現心靈體驗中所感受到的虛實交錯意象。
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/8a8770ca-f083-441c-b019-54c790af0bfa_rw_1920.jpg?h=6c7796edc4452c1a48f654f6784545e7)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/cc2906b3-137a-497f-b739-65a9bc4c3ecc_rw_1920.jpg?h=e10c73fdcaebaf6f5411a638ded8c189)
Encounter · Feel · Internalize
In the modern crowd living in a highly urbanized city, the relationship between people is so close; however, friction often occurs in the close life connection and causes pressure.
How to deal with pressure has become a topic that cannot be ignored in modern society.We propose to use Near Eastern philosophy-three phases as the brand foundation: To maintain the operation of the life cycle, three processes are required-primary birth/growth maintenance/chaotic destruction, and then combined with product tonality to strengthen the brand's concept of decompression and relaxation. .
In terms of visual design, we use irregular elements in abstract forms to express the abstract characteristics of the three-phase concept, and to express the interlaced images of virtual and real in spiritual experience.
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/6d7788b7-3d72-4a52-8ea3-d679a5eeb643_rw_1920.jpg?h=459b6e22ec474307e27cc6f549f02d53)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/892cba50-a95f-48a8-bedd-e69fe5415090_rw_1920.jpg?h=501876c351c957f6fc2fd38dfdabec7e)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/8142d2a4-f167-41d0-8e5e-745a962bbc0d_rw_1920.jpg?h=1ee439802be32c8963074e568c184850)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/d45ad041-f19d-4b56-b33b-02575a694653_rw_1920.jpg?h=f15e0e0f9565779143e08ea8adb56d5f)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/f21ed10e-d810-4722-86e5-55d0edee96e9_rw_1920.jpg?h=503ced1c2f9919c67914c191363f1818)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/6f896f35-1f85-4747-808d-aad76ea63d76_rw_1920.jpg?h=e94a53fe47a7cd99171e4ff14a5fcb79)
專案類型 Type | 包裝 Packaging
專案年份 Year | 2023
客戶 Client|加傢玖
製作單位 Production | AAOO Studio