Wave Relaxation Drink Packaging Concept

遭遇 · 感受 · 內化


我們提出以近東哲學 - 三相作為品牌基礎 : 維持生命循環的運作,需要經過三個過程 - 原初誕生 / 生長維持 / 混沌毀壞,進而與產品調性進行結合,強化品牌對於解壓放鬆的理念行成。

Encounter · Feel · Internalize 

In the modern crowd living in a highly urbanized city, the relationship between people is so close; however, friction often occurs in the close life connection and causes pressure. 

How to deal with pressure has become a topic that cannot be ignored in modern society.We propose to use Near Eastern philosophy-three phases as the brand foundation: To maintain the operation of the life cycle, three processes are required-primary birth/growth maintenance/chaotic destruction, and then combined with product tonality to strengthen the brand's concept of decompression and relaxation. . 

 In terms of visual design, we use irregular elements in abstract forms to express the abstract characteristics of the three-phase concept, and to express the interlaced images of virtual and real in spiritual experience.



專案類型 Type | 包裝 Packaging
專案年份 Year | 2023
客戶 Client|加傢玖
製作單位 Production | AAOO Studio

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