![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/66608c92-08e5-4858-9572-8fdf9c355d9a_rw_3840.jpg?h=119aa7572f78b42f04a7c72d039d9a18)
織茶新年禮盒 | Weaving a tea story gift box
霧靄一片,雨後清香。
霧靄一片,雨後清香。
台灣桃園是茶葉生產的源頭之一,其豐富的丘陵地形除了是優良的茶葉環境,同時也培養了豐富的族群文化在此交錯融合。
極目遠望,豐饒之地。
分別代表河洛、客家、泰雅文化的三個社區發展協會希望以自身家鄉所出產的物產、文化作為起點,並以2021年的代表生肖-牛,作為共同主題進行融合。
極目遠望,豐饒之地。
分別代表河洛、客家、泰雅文化的三個社區發展協會希望以自身家鄉所出產的物產、文化作為起點,並以2021年的代表生肖-牛,作為共同主題進行融合。
因茶而相織,織出一段路徑, 以地理時光交織佐茶。
在主形象中,我們以泰雅文化中的"編織"重新轉譯為族群文化的"融合、交織",將社區代表物產的形象及顏色化為圖騰並以斑紋呈現,猶如春牛身穿華麗服飾一般,使整體豐富而不顯突兀。
在主形象中,我們以泰雅文化中的"編織"重新轉譯為族群文化的"融合、交織",將社區代表物產的形象及顏色化為圖騰並以斑紋呈現,猶如春牛身穿華麗服飾一般,使整體豐富而不顯突兀。
Taoyuan in Taiwan is one of the sources of tea production. Its rich hilly terrain is not only an excellent environment for tea, but also a culture of rich ethnic groups.
The three community development associations representing Heluo, Hakka and Taiya cultures hope to integrate with the products and culture of their hometowns as a starting point, and with the common theme of the cow, which is the zodiac symbol of 2021.
In the main image, the "weaving" in the Taiya culture is re-translated into the "integration and interweaving" of ethnic culture, and the image and color of the community representative products are turned into totem and presented with markings, just like a spring cow wearing gorgeous clothes, making the whole rich and not obtrusiveness.
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/a38dc274-4f42-4797-9549-1912fa39cdbd_rw_3840.jpg?h=a4c35fc1aeb5d062e4902570646c8763)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/c67cfc51-a78a-4a33-a3a2-20472446d1d5_rw_3840.jpg?h=4183bd53aff45df07429e77cb28d9136)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/1f5c6517-17ce-46ce-b836-271ef929db5d_rw_1920.jpg?h=a4108f6c6f01576c977b808df771ec50)
![](https://cdn.myportfolio.com/307cfd9a-561e-48df-be7a-cf797e88217b/d3a80eb6-5bc3-4535-93c1-e9036d519cab_rw_3840.jpg?h=c37a1cfc9d541aa1d1d7feb49a538697)
Type|Packaging
Client|桃園市龍潭區高原社區發展協會
Client|桃園市龍潭區高原社區發展協會
桃園市傳統編織技藝文化教育推廣協會
新竹縣關西鎮玉山社區發展協會
Designer|Louis Chiu , AAOO Studio
Photograph|WU2 Creative
Designer|Louis Chiu , AAOO Studio
Photograph|WU2 Creative