享鴨 XIANG DUCK 外帶餐盒包裝規劃
XIANG DUCK Delivery Packaging
XIANG DUCK Delivery Packaging
享鴨 Xiang Duck 為王品集團旗下全新中餐品牌，提供烤鴨與新式中式料理；在本次的包裝需求當中為配合中秋節慶檔期，在視覺方面客戶希望將品牌IP、月球與中式料理等品牌元素與節慶主題進行轉化。
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在世界各地不乏對於月亮本身的想像，在太空時代來臨前，人們常認為月球上居住著各種神仙、英雄與神獸，其透露的傳說與故事在每一次的節慶到來總為其添上一份神秘色彩。
在包裝設計主題中，我們將傳統故事與科幻未來進行融合，創立了一支翱翔於烤鴨宇宙的星際艦隊，從地球的前哨基地月球開始，到神秘未知的各種異世界星球；由太空鋼材打造的烤爐是探索新宇宙的利器：遇到仙子先別太開心，他可能也是一隻鴨子！
Xiang Duck and Chinese Cuisine is a new Chinese food brand of Wowprime Group, providing roast duck and new Chinese cuisine. In order to meet the Mid-Autumn festival schedule, the customer wants to transform brand elements such as brand IP, moon and Chinese cuisine with the festival theme in the visual aspect.
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There is no shortage of imagination around the world about the moon itself. Before the advent of the space Age, people used to believe that the moon was inhabited by various gods, heroes and beasts, whose legends and stories added a mysterious color to every festival.
In the theme of packaging design, we integrated the traditional story with the sci-fi future to create a starfleet flying in the roast duck universe, starting from the outpost of the earth, the moon, to mysterious and unknown alien worlds. An oven made of space steel is a great tool for exploring new worlds: don't get too excited when you meet a fairy, she might as well be a duck!
客戶 Client｜Xiang Duck 享鴨
類型 Type｜包裝設計 Packaging
設計 Designer｜Louis Chiu
藝術指導 Art Director｜Louis Chiu
攝影企劃 Photography plan｜Louis Chiu
攝影 Photography｜WU2 STUDIO