灶市品牌角色設計
Zao Market brand mascot design
Zao Market brand mascot design
悉悉簌簌...西西簌簌...
廚房裡傳來神秘的聲響，難道彷彿一場神秘的陰謀正在發生.....
No no no，那可不是什麼可怕的小怪物在搞破壞，而是大灶市的一天正熱熱鬧鬧地準備登場；有著食物形狀建築物的城市裡，到處都飄著好吃的香味，對於熱愛美食的人們真是美夢成真...."滾開滾開滾開～ 大灶市純愛組的大姐頭駕到啦!" 飄著熱辣香味的超級改裝摩托車呼嘯而過，看來這座城市也是挺刺激的呢(?)
廚房裡傳來神秘的聲響，難道彷彿一場神秘的陰謀正在發生.....
No no no，那可不是什麼可怕的小怪物在搞破壞，而是大灶市的一天正熱熱鬧鬧地準備登場；有著食物形狀建築物的城市裡，到處都飄著好吃的香味，對於熱愛美食的人們真是美夢成真...."滾開滾開滾開～ 大灶市純愛組的大姐頭駕到啦!" 飄著熱辣香味的超級改裝摩托車呼嘯而過，看來這座城市也是挺刺激的呢(?)
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在先前的包裝規劃當中，我們將灶市品牌中的三項產品以“口味與性格”的關聯性進行了醬料的標籤設計，在專案結束之後品牌方決定將視覺元素完整化，以具體的人物個性、人格設定來豐富整體品牌調性，在本次的角色設定當中，我們建立了相關完整的世界觀與延伸元素，使角色人物在未來的品牌視覺運用當中得到更大的自由度與延伸性。
Xixi Xixi Xixi Xixi...
There are mysterious noises coming from the kitchen.
Could it be that a mysterious conspiracy is happening...
No no no, that's not some scary little monster wreaking havoc, but a day in Dazao City is getting ready for the bustle; in the city with food-shaped buildings, delicious fragrances are everywhere. For those who love It's a dream come true for people who love food..."Go away, go away, go away~ The eldest sister of Dazao City's pure love group is here!" A super modified motorcycle with a hot scent whizzed past, it seems that this city It’s also quite exciting(?)
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In this packaging planning, we designed the sauce labels for the three products of the Zaoshi brand based on the correlation between "taste and character". After the project was completed, the brand decided to complete the visual elements and use specific Character personality and personality settings to enrich the overall brand tone. In this character setting, we have established a relevant and complete world view and extended elements, so that the characters can gain greater freedom and flexibility in future brand visual applications. Extensibility.
專案類型 Type | 包裝 Packaging
專案年份 Year | 2024
客戶 Client｜
製作單位 Production | Zao Market team , AAOO Studio team , Yu Jie Li , Jin Yi Lu