子子安安，日日好日
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在早期農業社會時期，家中增加新成員不僅代表勞動力增加，同時也象徵著家族的延續。為了慶祝此一人生大事，產家需要準備麻油雞酒、油飯以及相關祭儀來酬謝天神，同時也祈求兒女能夠順利長大，圓滿順利。
子安油飯希望以“圓滿、平安”作為識別象徵，傳達古早油飯的口味傳承以及對子女平安的期望達成；為此我們將象徵護身符的玉佩形狀作為標誌外型，並在其中加入油飯的基本元素 - ”紅蛋圓滿無缺、稻米生生不息“，使整體在保有傳統象徵意義的同時也能夠直觀的表現產品意象。
在包裝設計方面我們同樣以“圓滿、平安”設定了三個主題進行設計，分別為：
金鎖 - 平安守護，望子成龍
鴻禧 - 豐收飄香，經典傳承
眠月 - 歲月靜好，平安成長
金鎖 - 平安守護，望子成龍
鴻禧 - 豐收飄香，經典傳承
眠月 - 歲月靜好，平安成長
在祝賀新生子女展開人生旅程的同時，也為新家庭們獻上一份祝福。
In the early agricultural society, the addition of new members to the family not only represented the increase of labor force, but also symbolized the continuation of the family. In order to celebrate this great event in life, the family needs to prepare sesame oil chicken wine, rice cake and related rituals to reward the gods, and at the same time pray for their children to grow up smoothly and be happy.
Zuan food hopes to use "fulfillment and peace" as the identification symbol to convey the taste inheritance of ancient rice cake and the fulfillment of expectations for children's safety; for this reason, we use the jade pendant shape that symbolizes amulets as the logo shape, and add rice cake to it the basic elements of "red eggs - means perfect / rice means endless growing", so that the whole can intuitively express the product image while maintaining the traditional symbolic meaning.
Zuan food hopes to use "fulfillment and peace" as the identification symbol to convey the taste inheritance of ancient rice cake and the fulfillment of expectations for children's safety; for this reason, we use the jade pendant shape that symbolizes amulets as the logo shape, and add rice cake to it the basic elements of "red eggs - means perfect / rice means endless growing", so that the whole can intuitively express the product image while maintaining the traditional symbolic meaning.
In terms of packaging design, we also set three themes based on "success and safety", which are:
Golden lock - safe guarding, hope for success
Hung Jubilee - Harvest Fragrance, Classic Inheritance
Sleeping Moon - The years are quiet and good, grow up safely
While congratulating the newborn children on their life journey, they also offer a blessing to the new families.
Golden lock - safe guarding, hope for success
Hung Jubilee - Harvest Fragrance, Classic Inheritance
Sleeping Moon - The years are quiet and good, grow up safely
While congratulating the newborn children on their life journey, they also offer a blessing to the new families.
專案類型 Type | 平面 Graphic
專案年份 Year | 2023
客戶 Client｜Zuan Food 子安油飯
製作單位 Production | AAOO Studio
專案年份 Year | 2023
客戶 Client｜Zuan Food 子安油飯
製作單位 Production | AAOO Studio